Traffic: A Book about Culture Leif Thomas Olsen

ISBN: 9780977205417

Published: October 31st 2005


352 pages


Traffic: A Book about Culture  by  Leif Thomas Olsen

Traffic: A Book about Culture by Leif Thomas Olsen
October 31st 2005 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 352 pages | ISBN: 9780977205417 | 8.65 Mb

Understanding national culture is the new business imperative. Culture matters. It powers success as readily as it can ensure failure. It is the engine that drives every decision or failure to make decisions. It can enable the application of the leading edge of global knowledge or it can make such knowledge irrelevant. In a period of increasing globalisation it is essential to understand the roots and effects of national cultures. In this groundbreaking book Dr. Leif Thomas Olsen provides an authoritative, but accessible resource for businesspeople, economists, anthropologists and laypersons that wish or need to know why similar initiatives can lead to triumph, disaster or simply be ignored.

I strongly suggest that you buy it, read it and implement its lessons. Dr. Tom Lambert Professor FRSA Global Chairman, The International Centre for Consulting Excellence Known as the Worlds Friendliest Guru and the Consultants Consultant This book is based on a platform of rigourous academic research. Its literature review is good, both as regards historical and present streams of thought, A trail is laid down to lead the reader from Metaphysics and the strive for truth via Positivism and the strive for proof to Post-Positivism and the strive for understanding.

The books core argument is that this is a typical western evolution, which has established a particular approach to development issues in general and the process of change in particular, in a way not necessarily appreciated by non-western societies. Indiscriminate use of this approach, as applied by several Bretton Woods institutions and other Washington Consensus representatives, is according to Dr. Olsen, a seriouscontributor to the discord that globalisation currently suffers from. All international business and marketing executiveswill gain considerably by reading Dr.

Olsens well researched views. I commend this book most highly to them. Dr. V.H. Manek Kirpalani Director Center for International Business Education and Research, Bloomsburg University, Pennsylvania Distinguished Professor Emeritus, Concordia University, Montreal Distinguished Visiting Professor/ PhD Advisor International Business, Helsinki School of Economics Distinguished International Visiting Professor, Leon Kozminski Academy of Entrepreneurship and Management, Warsaw, Poland Distinguished Visiting Professor, Warsaw University, Poland Distinguished Professor, the University of the West Indies

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